---
title: "Merging Duplicate Contacts"
description: "How to Merge Duplicate Contacts"
url: https://support.agentsuite.ai/en/articles/78-merging-duplicate-contacts
collection: "Contacts"
updated: 2026-07-08
language: en
---

# Merging Duplicate Contacts

How to Merge Duplicate Contacts

## **What is Merging Duplicate Contacts?**

Merging duplicate contacts in HighLevel allows you to **consolidate multiple records for the same individual or business into one unified contact**. This helps reduce confusion, eliminate redundant communications, and ensure a clean contact database. 

## **Key Benefits of Merging Duplicate Contacts**

-   Ensures CRM data hygiene and prevents duplicate outreach.
    
-   Combines notes, tasks, conversations, and workflows into one record.
    
-   Improves campaign accuracy and reporting.
    
-   Reduces confusion during support and sales follow-ups.
    
-   Optimizes automation and contact routing.
    

## **Steps to Merge Duplicate Contacts**

### **Step 1:** Find Duplicate Contacts

1.  Navigate to the **Contacts** from your HighLevel sub-account.
    
2.  Use the **QuickSearch** bar to find duplicate contacts by entering a common identifiers like **name** or **email**.
    
3.  You can also **search manually** from the contact list.
    
4.  Select the **duplicate contacts** you want to merge. (Maximum **10** at a time)
    

![](https://staticfiles.gleap.io/helparticle/20250729165650_8308.png)

  
**Step 2:** Initiate the Merge Process

1.  After selecting the contacts, click on the **Merge Contacts** button.
    

![](https://staticfiles.gleap.io/helparticle/20250729165724_4693.png)

  
**Step 3:** Choose the Master Record

Choosing the Master Record ensures its **primary details are preserved during the merge**, while relevant data from the other records is combined into it to create a single, complete contact.

1.  Review the details of the selected contacts.
    
2.  Select the **Master Contact**.
    
3.  You can also select the **Primary Email/Phone** for the Master contact from any of the selected contacts.
    
4.  Click on **Merge Contacts** button.  
    
    ![](https://staticfiles.gleap.io/helparticle/20250729165810_5218.png)
    

### **Step 4:** Confirm the Merge

1.  Check the **I understand this action cannot be reverted** box.
    
2.  Click on **Merge Contacts** button.
    

![](https://staticfiles.gleap.io/helparticle/20250729165851_7914.png)

## **Contact Deduplication Preferences**

Avoiding duplicate contacts at the source can save significant time and confusion later. Contact Deduplication Settings give you control over how the system handles new contact entries, allowing you to prevent duplicates before they happen.

1.  Navigate to **Settings > Business Profile > Contact Preferences**.
    
2.  Enable or disable **Allow Duplicate Contacts**.
    
3.  Choose primary and secondary deduplication fields (Email or Phone).
    
    ![](https://staticfiles.gleap.io/helparticle/20250729170040_7035.png)