What is A2P Sole Proprietor Brand Registration?
Sole Proprietor registration is ideal for individuals or small businesses in the U.S. and Canada who operate under their own name, have no formal business entity or Tax ID (like an EIN), and only one employee. This registration allows them to send compliant SMS/MMS messages via 10DLC (10-Digit Long Code) channels, ensuring better messaging compliance and deliverability.
A2P 10DLC is the messaging standard required for sending SMS/MMS messages to U.S. mobile numbers using local business phone numbers. All businesses using phone numbers must register their brand and campaigns through The Campaign Registry (TCR). This reference outlines all applicable fees, including registration, vetting, monthly campaign charges, and carrier message rates.
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Legally send SMS/MMS through 10dlc-compliant routes.
Build brand trust with better deliverability and fewer message filtering issues.
Avoid heavy carrier penalties for unregistered messaging.
Access basic messaging throughput suitable for low-volume messaging needs.
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Operate under your legal name: No LLC, Corporation, etc.
1 Phone Number per Campaign: Sole Proprietor accounts purchasing multiple local numbers may encounter errors when texting, specifically error code 30034, even with approved numbers. This issue arises because each purchased number needs to be specifically linked to an approved A2P 10DLC campaign.
Own website: This will be taken care of by Agent Suite. We just need you to provide the necessary details for A2P Registration. Having a basic website matching your brand name can help improve approval rates.
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How long does registration take?
Usually it will take up to 7-10 business days depending on carrier verification.
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Do I need to pay for A2P Registration?
Yes. All A2P 10DLC fees are passthrough charges from The Campaign Registry (TCR), Twilio, and U.S. mobile carriers. Credit card processing charges are added to cover the transaction fees and you need to be charged $24 one time fee for the registration.
