---
title: "How to Keep Your SMS Messages Compliant"
description: "To maintain SMS compliance and avoid message filtering, delivery issues, or account restrictions, businesses should follow messaging regulations and best practices."
url: https://support.agentsuite.ai/en/articles/290-how-to-keep-your-sms-messages-compliant
collection: "Phone System"
updated: 2026-11-07
language: en
---

# How to Keep Your SMS Messages Compliant

To maintain SMS compliance and avoid message filtering, delivery issues, or account restrictions, businesses should follow messaging regulations and best practices.

What must be in my messages to be compliant?

To maintain SMS compliance, every message should include:

-   Recipient’s first name
    
-   Your business name
    
-   A clear opt-out instruction (e.g., “Reply STOP to unsubscribe.”)
    

Important: Clearly explain your role and the purpose of the message, especially if you’re an insurance agent and not working with a lender, to avoid confusing or misleading recipients.