---
title: "SMS AI Tags"
description: "What are these for?"
url: https://support.agentsuite.ai/en/articles/272-sms-ai-tags
collection: "SMS AI Assistant"
updated: 2026-11-09
language: en
---

# SMS AI Tags

What are these for?

Each AI Assistant is connected to an active tag. This tag is used as a trigger in workflows to turn on the AI Assistant and allow it to be used within the workflow.

The tag is automatically added to the contact, so there is no need to manually add it.

The tag is simply used to connect the contact to the appropriate AI Assistant and activate it within the workflow.

### Active AI Tags

**mp\_new\_sms**

-   Connected to the **Load Fresh MP Leads** workflow.
    
-   Designed for **new Mortgage Protection (MP) leads**.
    

**mp\_aged\_sms**

-   Connected to the **MP Lead Reactivation** workflow.
    
-   Designed for **aged/old Mortgage Protection (MP) leads**.
    

**fex\_new\_sms**

-   No workflow is currently available.
    
-   Designed for **new Final Expense (FEX) leads**.
    

**fex\_aged\_sms**

-   Used for the **FEX Lead Reactivation** workflow.
    
-   Designed for **aged/old Final Expense (FEX) leads**.